Noah's Choice

Goscor Arc has become one of the leading solutions providers to the welding industry in southern Africa. It originally built its name on the quality of its service and the ESAB brand. More recently it also took on the Lincoln Electric agency for this region.

“We now have the two leading welding brand names in the world in our stable enabling us to provide our customers with solutions for a wider range of applications than ever before,” says Pirie.

“But, despite the fact that we are experts in the products of these two leading brands, I must emphasise that we provide total solutions to welding challenges,” says Pirie. 

“In essence the company will continue to do what is has done for the last 34 years, that is, providing its customers with the most cost effective and efficient solution for their welding needs irrespective of what equipment or service is required.”

One of these services, for example, is training from its dedicated training centre in Richards Bay, where the central goal is to supply industry with sufficiently qualified welders for specific jobs.

In what is regarded as a significant coup in the industry Goscor Arc recently launched a new division which will focus on Lincoln Electric branded Gas Welding and Cutting apparatus.

The new equipment is manufactured in the Lincoln owned Harris facilities in Europe, which are world renowned for their gas and welding cutting quality, and will be distributed by Goscor Arc under the Lincoln Electric brand.

“The new Lincoln Electric products are an excellent fit in our company alongside the other world-leading products we have distributed for the last 75 years,” Pirie says.

Explaining why Goscor Arc changed its name from Arc Engineering – its name for 25 years - Pirie says that the Goscor Group has become a powerful entity and he wanted to strongly identify his company with that entity. “There are many benefits to being part of a large, powerful organisation especially in challenging trading times. People, with some justification, trust in bigger organisations having more faith in their ability to deliver a service long after the deal is done.”

Pirie adds that he also wanted to get away from the ‘engineering’ label as it has been at least ten years since Goscor Arc built any engineering products. “We have focused on welding and cutting solutions and the decision to do so has paid off handsomely,” he concludes.